About us

The SAF online store is a continuation of the story of travelling, fishing and living in Norway for many years. I believe we offer our customers more than just neatly packed anonymous boxes of ordered goods.

About project

The SMARTARCTICFOX project was developed gradually and over years. It is based on my relationship with nature and the environment, which has always fascinated me. Since I was twenty years old, I have been going on expeditions on my own, with a backpack on my back, a fishing rod and to dangerously beautiful parts of the world - Greenland, Iceland, Sweden, Finland, Denmark, Alaska, Yukon, Patagonia - Chile, Argentina...

In fact, the name of the project SMARTARCTICFOX is related to this story, which was not created by chance. Many years ago, a rather challenging crossing of several fjords in the northwestern part of Iceland led me to name it. For almost two weeks, the polar foxes that accompanied me all the time were my only diversion and actually a kind of a boost. Their skill and ability to survive in harsh conditions inspired me not only for the name of the travel agency. 

Prague - FOR FISHING 2020

The largest fishing exhibition in Central Europe held annually in Prague. The last really euphoric year before the outbreak of covid. One of the world's biggest showmen of the fishing industry - Mads Grosell from Savage Gear team - appeared on the scene. His first official visit to our stand was of course a show. The second, unexpected, was already marked by a very friendly conversation about travel, fishing and upcoming news for sea fishing. 

Norway I.

Norway II.